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times.
Success online is not a matter of step-by-step formulas or buying the
right training courses from the right guru. I could make a BUNCH of
money putting together such videos and courses, if I wanted to,
because that's what people want in general. Don't be a sheep.
To further illustrate, here's a sarcastic article I wrote on this topic that
shows how to be a rich Internet Marketing Guru in four simple steps:
http://www.jimcockrum.com/blog/?p=944
If that doesn't set you straight, nothing will. Please put this book
down, go find a popular, even likeable expert and go try their system
out for six months. Come back to this book (put it on your calendar)
after you've failed to make any money (because you will in all
likelihood fail, just like the other 98% of those who followed the herd
to slaughter).
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What about that sucker list I talked about earlier?
I told you to avoid these activities if you are new to online business.
That means UNTIL YOU ARE MAKING MONEY OR GROWING A
FOLLOWING ONLINE YOU SHOULD KEEP AWAY FROM ALL OF
THE FOLLOWING ACTIVITIES:
1. Pay Per Click Advertising
2. Search Engine Optimization (SEO)
3. Affiliate Marketing (it's just the gravy on the top - it's not an
online income strategy all by itself)
4. Building any kind of website (including simple blogs)
5. Driving Traffic Strategies
6. Virtually EVERYTHING step-by-step or push button simple
7. Eagerly following a celebrity guru
I'll go through this list one at a time in a moment, but your level of
success and frustration both rely heavily on you trusting me here.
If you are considering buying a course, taking coaching, joining a
membership site, or attending a conference that promises to help you
in any of the above areas, the odds are that you are NOT READY TO
get into those topics unless and until you are ACTIVELY ALREADY
MAKING MONEY OR GROWING A LOYAL FOLLOWING ONLINE.
5.1 Pay Per Click (PPC) is cutthroat for all popular niche
markets. I'm talking about Facebook ads, Google Adwords, etc. It's a
game being won by mathematics, big budgets, experience and total
commitment to testing. There are also MILLIONS of stupid dollars
being thrown in the mix constantly by newbies. This only drives up
prices making it more difficult for anyone who isn't SUPER SERIOUS
about studying the process deeply. PPC and paid ads are NOT for
newbies.
5.2 Search Engine Optimization (SEO) is an entire industry
that many people become mesmerized by and then are lured into a
wild goose chase that nearly always ends badly.
If you want to skip this section and instead read my thoughts on SEO
expressed in about 20 seconds, check out one of my shortest blog
posts ever here:
http://www.jimcockrum.com/blog/2011/08/30/how-to-rank-high-on-
google-long-term/
While there are several search engines that arguably could be included
in this discussion, I'll only be referring to Google because all other
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search engines wish they were Google and are doing their best to
emulate them. If anyone ever does pass Google, these same ideas will
apply to them as well, I assure you.
While there is an entire industry set up to provide Search Engine
Optimization (SEO) services to help businesses and websites get
ranked on online search engines like Google, there are precious few
honest experts who will tell you that there is absolutely no way you
can ever be assured of a good ranking online. If anyone PROMISES
results in the short or long term, you should RUN AWAY. Even if you
are fortunate enough to get ranked well on Google in the short term,
the odds are against you being there long term unless you are both
fortunate and focused in your efforts to maintain your rank using
legitimate strategies which I'll explain in a moment.
I've encountered countless website owners who could have sworn they
had cracked the Google code, but inevitably they've all realized a
harsh reality (or soon likely will). Google is too smart to be fooled
long-term. Only quality sites that meet the Google standards will be
rewarded. Anyone can go from page 1 on Google to page 431
overnight. Pretending that this could never happen to you is simply
inviting disaster. I've chosen not to rely on my Google rankings
as a result, and neither should you in my opinion.
All of that being said, you should still pay attention to doing your best
to generate the greatest amount of free traffic from Google that you
possibly can.
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